• Cemento Mochica

    Agency: Studio A - Interbrand
    President & CEO: Armando Andrade
    Design Director: Pau Casals
    Client Services Director: Claudia Hidalgo
    Project Manager: Paloma Estremadoyro
    Designer: Julio Ishiyama
    Project Type: Produced, Commercial Work
    Client: Cemento Pacasmayo
    Location: Lima, Peru
    Packaging Contents: Cement
    Packaging Materials: Paper

    Cementos Pacasmayo, the leading brand of cement in the north of the country, entrusted us to develop a new line of low cost products that reflects the pride and countless stories of effort and progress of the people of that area.

    With the challenge of creating a more emotional brand, which would achieve a close relationship with its major customers (builders and self-builders), "Mochica" was born with a differentiated value proposition, which seeks to heighten the pride and strength of northerners.

    Through a visual universe inspired by the culture of the same name, where earthy colors and diagonal cuts wrap the package, the main character, the Moche warrior, elevates reflecting the values ​​and punch of northerners. Also, using the visual richness of the Moche culture, and accompanied by a strong and consistent typography, we created a pictogram system inspired by the past, under the great challenge of showing how to use the product in a synthesized way.

    "Mochica" reflects the legacy of an advanced, robust and inspiring society for everybody.

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