Agency: The Brandhouse
    Brand Strategist: Katerina Tsenebis
    Creative Director: Nikos Vlahoyiannis
    Art Director: Sophia Georgopoulou
    Project Type: Produced, Commercial Work
    Client: Aroma Esti
    Location: Athens, Greece
    Packaging Contents: Perfume, Body Lotion, Soap
    Packaging Materials: Paper

    The objective
    Aroma Esti asked us to create a new care and beauty product series (cologne, body lotion, soap) in 4 different aromatic varieties inspired by the Greek land. The new series is addressed to the young tourists that visit Greece.

    The concept
    The brand name we created, Chromaroma, and the 4 individual names for each of the varieties: HELLO, YELLOW! (citrus trees aroma), FETISH, REDDISH! (peach and fig aroma), ALL RIGHT, WHITE! (lotus blossoms aroma ) και “TRUE BLUE!” (sea breeze aroma) in combination with the pop aesthetics that prevail in the colors and the graphic design invite the young customer to a playful game of the senses.

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