Designer: Vagia Danga
Project Type: Produced, Commercial Work
Client: St. George Mills
Location: Athens, Greece
Packaging Contents: Ready to make mixes based on flour
Packaging Materials: Plastic, Paper
The idea for the innovative new product line Easy Bake ready to make mixes of St George Mills based on flour without preservatives, was born because of the need to cover the increasing needs of consumers for baking at home, hassle free top quality products.
It appeals to everyone regardless baking experience and age, but especially to younger consumers 18-35 that either have a busy lifestyle or are just inexperienced bakers and are looking for quick, easy and homemade recipes.
The selection of style, colors and materials followed the needs of communication directed to the specific audience.
What sets this label apart from much of the competition is the unique shape of packaging, the combination of plastic and paper materials in a way that is not commonly used in flour packaging, minimal design and the use of icons in the recipe preparation that shows the ease of the product in the kitchen.