Hands Up (Concept)

Designer: Patricia Moreno López
Project Type: Concept
Location: Barcelona, Spain
Packaging Contents: Nails
Packaging Materials: Wood, recycled plastic, cotton

Concept and art direction of the range of products for Hands Up , new salon that works with non-aggressive and natural products. The goal was to move this universe to the different elements – space, graphic image, and developed products – to create a whole atmosphere of warm and cool brand.

We have worked with a range of neutral colors and natural materials that capture the essence of the brand and give greater prominence to the colorful nail polishes.

The brand concept connotes dynamism and personality, backed by a charming and cheerful slogan and a color palette full of vitality.