Designer: Slobodan Jovanovic
Project Type: Produced, Commercial Work
Client: Balkan Brewtopia
Location: Belgrade, Serbia
Packaging Contents: Beverage
We used Kaš beer's own characteristics in order to create the design that emphasized them best. As Kaš is pasteurized and unfiltered, has no additives or artificial ingredients yet is rich in flavors, smell and taste, our design had to be simple, visible, clear yet charming and almost accidentally super cool. There was no need to overdesign. We gave a clear statement that Kaš has arrived to freshen up your time, to put on a fire and to show the true meaning of the Balkan brewtopia, the Utopia that exists.