• Ligos Croissants

    Project Director: Olha Kaminska
    Designer: Nazar Kumanovskyi
    Project Type: Produced, Commercial Work
    Client: Ligos
    Location: Lviv, Ukraine
    Packaging Contents: Food, Baking, Bread
    Packaging Materials: Plastic

    It was necessary not only to pick up a good stylistic decision, but also to create a recognizable visual image which could easily explain that it is a product of the “Ligos” brand. That was a strategic goal of the package restyling campaign. We decided to focus our attention on this, so we developed a strong associative couple "Ligos Brand - is the Croissant" / "The Croissant - is the Ligos Brand" and strengthened this message with the composition and the design of the product.

    In addition, it was decided to differentiate the products by different colors.

    What's Unique?
    Our unique design difference is a transparent window in the package through which you can evaluate the croissant's freshness.

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