Agency: Boldinc Brand Innovation
Project Type: Produced, Commercial Work
Client: Map Coffee
Location: Sydney, Australia
Packaging Contents: Coffee Capsules
Packaging Materials: Paper
Map Italian coffee came to us wanting to take the hype out of coffee.
It’s a category filled with snobs who over intellectualise one of life’s greatest simple pleasures. When did things get so serious?
The supermarket shelves were awash with dark moody packs showing indulgent coffee moments – Boldinc set about shaking things up.
At the heart of every Italian city there is a town square and it’s here where the true spirit of the city and its people come alive. People come together, drink coffee and enjoy the simple things. This is the Italian spirit, the map way of life.
Map’s modern Italian spirit comes to life through black & white photography of spirited people enjoying life’s simple pleasures, while the logo changes colour on each blend to give the brand an upbeat, relaxed and approachable feel.