• Norvelita

    Design Agency: VRS WPI Vilnius
    Designer: Marija Mikulskienė
    Project Type: Produced, Commercial Work
    Client: Norvelita
    Location: Vilnius, Lithuania
    Packaging Contents: Fish products
    Packaging Materials: Plastic

    NORVELITA produced salmon and herring products. They made a line of products for Upper Mainstream Target Audience and we designed the packaging for it featuring a see-through fish-tail.

    What's Unique?
    The packaging itself is black matt color which is unique for Lithuanian market as all fish products are normally in light green or blue color packaging. And the main design element that represents the product and gives the consumer the opportunity to see it is a see through fish-tail element in the centre of the packaging.

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