Agency: Boldinc Brand Innovation
Project Type: Produced, Commercial Work
Location: Sydney, Australia
Packaging Contents: Nutritional supplements
Packaging Materials: Plastic
Nuzest are the feel good people and their aim is to make nutrition easy, the challenge was to standout Whilst remaining credible in a saturated marketplace.
Our audit of “Healthy living products” uncovered that there was a clear space in the market that was less pharmaceutical than the clichéd hard core gym supplements, yet more effective and credible than the ‘new age’ health brigade.
Breaking the conventional health brand mould, Boldinc developed a ‘Friendly Science’ positioning with a design approach that balances credibility with approachability and is flexible across a range of different product ranges & touch points, from packaging to posters to gym gear and expo stands.
Straight talking, helpful language that anyone can understand - Nuzest is helping to keep the spring in everyone’s step…NATURALLY.