Obrist – Cure d’Attalens

Agency: Cheeeeese
Project Type: Produced, Commercial Work
Client: Obrist
Location: Geneva, Switzerland
Packaging Contents: Wine

Obrist is a Swiss wine merchant since 1854, who grew into a wine maker in one of the most renowned winegrowing region of Switzerland. Nowadays Obrist is a key player as a trader and as a producer in the country. Considering themselves as real craftsmen, they are committed to the respect of the terroirs and traditions, defining wine as a result of an intimate relationship between men and nature.

Obrist hired Cheeeeese (Switzerland) to work on the visual identity of various product ranges, notably on labels design. Our team succeeded in putting forward the values of history, heritage and authenticity through their designs.

Cheeeesee Geneva has developed a new label for Obrist, leading winery and distributor in Switzerland: Cure D’Attalens. The vineyards, of the rare Viognier grape variety, are located in Lavaux one of UNESCO’s World Heritage Sites.

What’s Unique?
The visual of Cure D’Attalens represents tradition but most of all it symbolises the timelessness of such a wine. In order to reflect this wine’s unique personality and heritage we designed the label using minimal shades and a silver embossing.