• Pâtisserie Ludwig



    Agency: Magnetic stories – the brand storytelling company
    Creative Director: Oliver Semik
    Creative Director: Lutz Suendermann
    Project Type: Produced, Commercial Work
    Client: Pâtisserie Ludwig
    Location: Karlsruhe, Germany
    Packaging Contents: Macrons, Chocolate, cakes, bread, jam,
    Packaging Materials: Hot foil stamping, Aluminium, Plastic, Paper

    Branding and Packaging Design for Pâtisserie Ludwig in Karlsruhe by magnetic stories – the brand storytelling company.

    The two Pâtissiers Miriam Kungl and Sven Ludwig share one passion. Their common fascination for modern, creative pastry. It led 2011 in establishing the Pâtisserie Ludwig.

    After passing through several German and international confectioneries Sven Ludwig wanted to blow fresh air into traditional pastry craft. He won several national and international titles and awards, which was ultimately crowned with the German masters in the confectionery trade.

    2015 was the time to adapt the packaging design to the creative and outstanding quality of Pâtisserie Ludwig products. This resulted in a considerable increase in sales and demand. Yummy is worthwhile. Always!




    What's Unique?
    Premium, minimalist design, typography and processing.











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