• Proelio



    Agency: Calcco
    Project Type: Produced, Commercial Work
    Client: Bodegas Proelio
    Location: La Rioja, Spain
    Packaging Contents: Wine
    Packaging Materials: Glass

    The production of a vineyard situated 650 meters above sea level decreases so much that each grape cluster, each strain, entails an essential part when making a wine. The height therefore plays a key role, is a fundamental concept for Proelio Cepa a Cepa. To translate this idea to reality, nothing better than creating a map of heights whose contours literally emerge from the label.

    For this presentation we have used an innovative printing technique which involves overlapping 4 die cut papers.

    In the last stage of the production it was necessary the sticking by hand due to its complexity.



    What's Unique?
    An innovative printing technique which involves overlapping 4 die cut papers.











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