Agency: Toro Pinto
Project Type: Produced, Commercial Work
Client: Cultura y Agave S.A de C.V
Location: Durango, Mexico
Packaging Contents: Mezcal (distilled alcoholic beverage)
There is something irresistible about receiving a mystery gift.
The thrill of an unknown sender wakes up in ourselves a romantic imagination of older times where written word and waiting time were valued .
"Sin remitente" translates as "no sender", and we wanted to communicate this message through a branding for a unique mezcal that would feel more like an experience and less like a commercial signature. The center of it all would be the place of origin of this beverage, which in all cases would be the sender: the nature, the geography.
This edition of Sin remitente is a tribute to the state of Durango in México, a beautiful place full of mountains, and unique wildlife.