• South Street Brewery, Barstools and Dreamers Series


    Agency: Watermark Design
    Art Director: Darcey Lacy
    Designer & Illustrator: Hannah Slagle
    Project Type: Produced, Commercial Work
    Client: South Street Brewery
    Location: United States
    Packaging Contents: Beer
    Packaging Materials: Foiled Paper Stock

    South Street Brewery is an approachable brand that highlights playful illustrations with bright splashes of color. The reserve tier, The Barstools and Dreamers Series, encompasses 12oz. seasonal carriers and a 750mL specialty line.



    What's Unique?
    Embellishments such as individualized hand lettered titles and metallic foiled stock elevate the tier as a whole. Fine, ethereal line work surrounds each central illustration to evoke a flowing, whimsical aesthetic and underscores how the die cut transitions across the label.











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