Agency: Watermark Design
Art Director: Darcey Lacy
Designer & Illustrator: Hannah Slagle
Project Type: Produced, Commercial Work
Client: South Street Brewery
Location: United States
Packaging Contents: Beer
Packaging Materials: Foiled Paper Stock
South Street Brewery is an approachable brand that highlights playful illustrations with bright splashes of color. The reserve tier, The Barstools and Dreamers Series, encompasses 12oz. seasonal carriers and a 750mL specialty line.
Embellishments such as individualized hand lettered titles and metallic foiled stock elevate the tier as a whole. Fine, ethereal line work surrounds each central illustration to evoke a flowing, whimsical aesthetic and underscores how the die cut transitions across the label.