Agency: Midea Creative Strategy, Inc.
Designers: Iuan-Kai Fang, Hsiao-Chien Chou, Po-Yuan Huang, Po-Chen Chen
Project Type: Produced, Commercial Work
Client: Shinshen Tranding , Ltd
Location: Taipei, Taiwan

“Tea is served with courtesy; courtesy is demonstrated through mutual respect.”

Tea Talent design centers on the theme of honoring our invaluable customers through interpretation of the intellectuals toward nature. Bright and vibrant colors are used in the package and its coaster is cut in traditional “clay pot” shape. An additional benefit of recycling our product: even our packaging and decoration can be reused and recycled to show respect for the environment.