• UPM Raflatac Wine & Spirits Swatchbook


    Agency: Studio Parr
    Creative Director: Will Parr
    Project Type: Produced, Commercial Work
    Client: UPM Raflatac
    Location: UK
    Packaging Contents: Wine & Spirits label materials
    Packaging Materials: Coated paper, uncoated paper, metallic paper, films

    Studio Parr creates exciting new look for UPM Raflatac Wine & Spirits Swatchbook

    UPM Raflatac partnered with branding agency, Studio Parr, with a brief to showcase their Knowledge, Innovation, Craftsmanship and sheer Passion for the production of self-adhesive wine and spirits label materials.

    Studio Parr’s response was to create a series of typographic explorations, which link the process of making premium spirits and wine with the skill and craftsmanship found in the manufacturing of premium label materials. 10 visually striking designs were created and crafted to not only engage the consumer but to showcase each label material's potential for innovative designs and high-end branding.

    “We wanted to create a response that was both inspirational and functional - from the project outset we saw the potential to create something visually stunning & unique, clearly positioning UPM Raflatac as an industry leading specialist”

    “We’re proud to have be involved in a category ‘game-changing' project, a great creative result, executed to the highest standards"- Will Parr, Creative Director.



    What's Unique?
    Extremely complex print showcase across 40 different label materials.











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