Project Type: Produced, Commercial Work
Client: Vagheggi S.p.A.
Location: Castelfranco Veneto, Italy
Weagroup has created “Vagheggi 75.15”, a luxury packaging design and POP push material of great visual impact with high attention in every single detail. A project developed on the basis of a thorough study of trends and new purchasing processes. The launch of the products has been structured in packaging, PoP material for beauty salons, adv campaigns, a dedicated video and press office service, PR and digital PR, media planning.