Agency: Spazio Di Paolo
Project Type: Produced, Commercial Work
Client: Valentina Passalacqua Winery
Packaging Contents: Wine
Spazio Di Paolo is an Italian creative agency specialized in communication for the international food & beverage market (packaging, photography and advertising).
The creative project for Valentina Passalacqua Winery (Apricena – FG, Italy) gained the Special Prize for packaging 2015 and the Gold Label for the Valentina Passalacqua “Litos” wine at the 19th Vinitaly International Packaging Competition. The “Litos” wine was also awarded the Gold Medal at the 2015 San Francisco International Wine Competition.
The aim of the marketing strategy is to enhance the value of the Valentina Passalacqua winery and its territory: an estate in the foothills of the Gargano National Park in the region of Apulia. The breathtaking skyline of the Gargano mountains is a worthy testimonial for the products of the winery: from the moon with its excellent biodynamic value, to the stunning shape of the mountains and the rich subsoil characterized by the famous stone of Apricena. All these elements tell a tale of the uniqueness of the wines and promise an experience, a journey. The straightforward but purposeful language describes the qualities of the wine with the greatest clarity. The names have been studied to enhance the visual and taste experience, so continuing the tale: the wines of the “Terra” (Land), which do not hide behind appearance as they are “cosicomè” (as it is) and “cosisono” (as I am) in a subsoil rich in “Litos”.
These wines are intended for only the most selective and discerning of consumers who are looking for a natural organic product with a strong territorial element. The target markets are HoReCa and specialized retailers.