• White Leaf - B2B Hygiene Papers

    Agency: Caparo
    Creative direction / Design: Kostas Kaparos
    Photography: Kostas Gikas
    Photo editing: Kostas Kaparos
    Project Type: Produced, Commercial Work
    Client: Eurosyst S.A.
    Location: Athens, Greece

    White leaf BZB hygiene papers conceived and designed as some decent valuable professional equipment. All the technical information and qualifications as well as the type of paper is the main information trasnformed in key visuals and displayed in a graphic way at the front of the packaging. No decoration and no need for it. A "neutral" yet sophisticated and clean white leaf pack communicates the necessary information of the content for the professional to know in order to make his research and evaluation quick and easy.

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