• Winter confectionaries by Gapchinska

    Agency: UDC Licensing Agency
    Chief Marketing Executive: Irina Gromova
    Illustrator: Evgeniya Gapchinskaya
    Graphic Designer: Vladimir Prikhodskiy
    Project Type: Produced, Commercial Work
    Client: Malbi foods Ukraine (Millennium, Lyubimov)
    Location: Kiev, Ukraine
    Packaging Contents: Confectioneries (Chocolate)
    Packaging Materials: Paper

    We have developed a range of packaging for chocolate products for one of the largest confectionery companies in Ukraine - Malbi foods.

    The main tasks that we faced:
    - To create a product based on the creation of Ukrainian artist Eugenia Gapchinska
    - The packaging should transmit the Christmas holidays spirit
    - The packaging should stand out among competitors on the market shelf

    The total package was released on 3 different formats, but in a single design.

    What's Unique?
    Gapchinska is the first licensed brand of full value created in the territory of Ukraine and it’s the uniqueness of this project. A suchlike design packaging (combination of crafting basis and character) have never been used in Ukraine.

    As a result, production has become one of the most sold in supermarkets and deservedly earn users’ love in social networks.

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