• Aim One

    Design Agency: Ideabrand
    Art director, designer: Sergey Kotenev
    Designer: Olga Aksenova
    Illustrator: Anna Tolkanitsa
    Project Type: Produced, Commercial Work
    Client: Aim One
    Location: Russia
    Packaging Contents: Car care products
    Packaging Materials: Aluminium

    High-quality automotive chemicals designed to solve the problems of car care. The logo and packaging create a striking image, which allows the product to stand out in a highly saturated competitive environment and be recognized by a consumer faster.

    Differentiation between categories is achieved by means of color schemes selected on the basis of the product use environment. The overall visual communication positions the packaging as a high-quality foreign product.

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