Design Agency: Onice Design
Illustrator: Luca Quagliotti
Project Type: Produced, Commercial Work
Client: Cantina Benazzoli
Packaging Contents: Wine
Packaging Materials: Paper
Grape, Vineyard, Earth. Then Water, Light.
Tradition, Passion, Hard Work.
Finally the Harvest. And the Cellar, the Bottle.
The Table and Mouth.
And wine becomes Serenity. Delight, Company. Meditation. Culture.
The history of wine, often conjugated in Italian in the masculine gender, is in reality studded with female terms. Grapes, vineyard, soil and harvest help the wine grow in the same way that mothers, grandmothers and sisters do; it is them that educate the wine and make it a ‘grown-up’, great wine. Even if wine companies are often led by men – the history of Benazzoli itself is fastened to the lives of grandfather and father –, behind every great man there’s always a great woman. They are wives, mothers, grandmothers, aunts, nieces and sisters. Nowadays the females of Benazzoli are Claudia and Giulia, two young businesswomen. And they owe what they are today to the many women of the past who have inspired and educated them.
Let’s therefore describe the Benazzoli company with a new language: a female language. A language that shall not talk about “wines for ladies” but about a wine “made by women”.
This is how Dreams of a Woman come to life.
Four wines, each one represented by an illustration whose style is evocative, dreamlike and magical. As magical and suggestive is the wine they contain. These four imaginary women have a name and have their own single character, their own style and their own truly personal taste. They all tell us different aspects of the Benazzoli women and their wines.
No good design is such without a strong story to tell: Benazzoli new wines do have a great story. A wine made by women: strong, gentle, feminine, sensual and passionate.