Creative Agency: Dinamo
Project Type: Commercial Work
Designers: Julie Haugan and Ida Ekroll
Client: Nordpolen Industrier
Packaging Content: Honey
Location: Oslo, Norway
Nordpolen Industrier works to include people with impaired abilities and give them a job. Bees have for several months flied in and out of the beehives placed on their rooftop in the middle of Oslo. Here, the people at Nordpolen have both harvested, spinned and tapped lovely honey from real city bees!
Our job was to develop a name and design the packaging of their newest project – honey production.
It had to represent them and their charm, and at the same time stand out in the store shelves. They wanted a playful, urban and exclusive appearance. They also wanted people to be left with the feeling of having contributed to something positive, but not buy the honey out of sympathy.
We chose the name «Bifolk» - the terminology for a honeybee society, and the hardworking bees. It was the perfect word to also describe the people at Nordpolen Industrier. It juggles the words “bier” and “byfolk” (meaning “bees” and “city people” in Norwegian). The stripes in the design represent the beehive and the bee stripes, as well as the pedestrian crosswalks all over the city.
The packaging had to easily be assembled, but in several steps. That way, more people get involved in the process. We made a packaging consisting of three parts. A sticker, then a seal, and last but not least, the banderole.