Design Agency: Pollen Brands
Creative Director: Joey Rosa
Senior Designer: Sara Orofino
Industrial Designer: Nickolas Madsen
Project Type: Produced, Commercial Work
Client: Carolina Wild
Location: New York City, USA
Packaging Contents: Muscadine Juice
Packaging Materials: Plastic
Carolina Wild is a great tasting, healthy juice made from an authentic American fruit, the muscadine. Bringing this secret blend of muscadine juice to market not only delivers one of the best sources of antioxidants but it also helps sustain American muscadine growers. This new market will transform the land that tobacco has forgotten, into the land of the muscadine – creating new economic opportunities and careers ranging from growers to researchers.
Pollen was hired as the creative agency tasked with bringing the brand to life though a unique bottle structure, brand design and immersive website.
Pollen has taken a craftsmanship approach to both the structural and branding exploratory. After thorough evaluation of the category and product attributes, Pollen created a proprietary bottle shape that is reminiscent of the muscadine grape with a twist at the top that symbolizes the nature of the vines it grows on. The typography was crafted to communicate a light-hearted spirit that is not only unique and whimsical but also bursts with Southern Charm!