• Danone Pro

    Design Agency: Shake Design - Maayan Reshef ltd.
    Chief Creative Director and CEO: Maayan Reshef
    Art director / designer: Einat Shpilka
    Client manager: Einat Miztmacher
    Studio manager: Daniel Gur-Arye
    Pre-print artwork: Anna Lapko
    Project Type: Produced, Commercial Work
    Client: Strauss Danone
    Location: Tel Aviv, Israel
    Packaging Contents: Yogurt
    Packaging Materials: Plastic

    Danone Pro is a protein-rich, thick and creamy yogurt. Danone Pro is designed for people who are physically active, no matter the frequency or intensity of their activity.

    Before and after working out, there is a window of opportunity where protein-rich nutrition can build and restore muscle. Danone Pro contributes to sound, healthy nutrition as a way of life, without compromising on taste, fun, and pleasure.
    When designing the packaging of the new Danone packages, our challenge was to develop a new visual language inspired by the world of active sports, combining the impression of rich texture with the effect of muscle-building protein.

    We designed a dynamic, geometrical world that creates a 3D effect, integrating the world of sports with the yogurt’s statement of health.

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