Design Agency: Shake Design - Maayan Reshef ltd.
Chief Creative Director and CEO: Maayan Reshef
Art director / designer: Einat Shpilka
Client manager: Einat Miztmacher
Studio manager: Daniel Gur-Arye
Pre-print artwork: Anna Lapko
Project Type: Produced, Commercial Work
Client: Strauss Danone
Location: Tel Aviv, Israel
Packaging Contents: Yogurt
Packaging Materials: Plastic
Danone Pro is a protein-rich, thick and creamy yogurt. Danone Pro is designed for people who are physically active, no matter the frequency or intensity of their activity.
Before and after working out, there is a window of opportunity where protein-rich nutrition can build and restore muscle. Danone Pro contributes to sound, healthy nutrition as a way of life, without compromising on taste, fun, and pleasure.
When designing the packaging of the new Danone packages, our challenge was to develop a new visual language inspired by the world of active sports, combining the impression of rich texture with the effect of muscle-building protein.
We designed a dynamic, geometrical world that creates a 3D effect, integrating the world of sports with the yogurt’s statement of health.