Design Agency: Fresh Chicken agency
Project Type: Produced, Commercial work
Client: Hatchup Katchup
Location: Russia (Agency), USA (Client)
Hatchup Katchup is gourmet ketchup with a spicy twist. Utilizing flame roasted green chile grown in Hatch, New Mexico and vine-ripened tomatoes harvested in California, each one of the delicious ingredients has been chosen for its absolute quality and taste.
Gluten free, dairy free and vegan, this condiment contains no high fructose corn syrup (HFCS) or Genetically Modified Organisms (GMOs). Perfect added to Bloody Mary's, Spiced Pork Kabobs, or Gazpacho, it's also the perfect complement to burgers & French fries.
The logo and package design were created by the Russian creative agency Fresh Chicken. Initially, Hatchup Katchup was available online only. “Now we are in Chicago, North Carolina, South Carolina, New York, Texas,” – Carmit Levin, Hatchup Katchup CEO said.
“We were endeavouring to create a clean, well-balanced package, which will be able to become a subtle bond, a little bridge between the farmer's product and the mass market. Once you see the characters on the label, you know what's inside the bottle right away. Those guys are also responsible for making the product recognizable, as well as evoking the customers' smiles,” – says Vetoley, the art director of Fresh Chicken.
There are 4 types of ketchup — from medium spicy to extra spicy.
For the market promotion of the product and for gift sets 2-ounce bottles are being used.