Design Agency: Ioannis Ikonomakis
Printing: Style LTD
Photographer: Kallergis L.
Project Type: Produced, Commercial Work
Client: Organic Farmers Of Mesara Coop
Location: Heraklion, Greece
Packaging Contents: Biodynamic Olive Oil
Packaging Materials: Glass
Kouses Estate is the first biodynamic olive oil ever produced in the island of Crete, Greece. Biodynamic cultivation is not simply an ecological way of producing food but a holistic perception of Earth as a living organism. The whole point is the field to be self-sufficient and healthy, producing what it needs by itself, so as to yield the best possible fruit. Cosmic extraterrestrial forces, such as the sun and moon, are conducive to that end. Our earth is not a lonely planet; it is influenced by the whole universe.In order to comprehend the life of the plants we have to take into consideration that what happens on earth is a reflection of what takes place in the universe.So we can say that celestial bodies such as the sun, moon and stars play a part in the plants' growth. Thus, all work is done considering the position of the stars and constellations based on the annual biodynamic calendar. The logo was created to show the connection between the olive tree, the land and the moon and it was placed as part of the whole design with the starlit sky.