Design Agency: Pollen Brands
Creative Director: Joey Rosa
Industrial Designer: Nickolas Madsen
Senior Designer: Chien-Ju Peng
Founder of Lokai: Steven Izen
Project Type: Produced, Commercial Work
Location: New York, USA
Packaging Contents: Limited Edition Bracelets
Packaging Materials: Glass, Aluminum, Paper
Sometimes you’re on top of the world, stay humble. Sometimes you’ve hit a low, stay hopeful. We all experience highs and lows in life. It's important to recognize the significance of both and to always strive to find a balance. The Lokai bracelet is designed with a white bead and a black bead on opposite ends. The white bead contains water from Mount Everest – the highest place in the world. The black bead contains mud from the Dead Sea – the lowest place on earth.
The Lokai bracelet was created by Steven Izen, a remarkable young man who was inspired to develop this product upon hearing that his grandfather was diagnosed with Alzheimer's Disease.
Pollen Brands has supported Lokai's launch from the beginning – helping introduce the innovative product through an immersive website and digital marketing effort. When Steven approached Pollen with the concept of packaging all 5 limited edition bracelets together, we were thrilled to roll up our sleeves and get started.
The goal was to design a unique structure that embodied the essence of the Lokai brand and product. Pollen designed a thick glass cylinder to showcase the product, as well as double threaded sides to represent both ends of the Lokai bracelet – the white and the black bead.
Due to the fact that the product consisted of 4 different sizes, Pollen created 4 sizes for interchangeable black podiums to stabilize the 5 bracelets.
We also installed a component to house the circular pamphlet under the podium. This pamphlet opened in an accordion format to reveal the story of each color's charitable contributions.
Lokai produced a limited number of special edition packages that hit the market in November of 2015. In less than 2 months, the product was sold out completely and lots of happy new customers were finding their balance just in time for the holiday season!