Designer: Rasmus Fach
Project Type: Student Project
School: HAWK Hildesheim
Packaging Contents: Perfume
Packaging Materials: Glass, Paper, Cardboard
L‘Origine is an unisex fragrance that celebrates the fresh sea breezes on the Mediterranean French coast. Despite the high quality and natural ingredients, it does not look swanky, however has a very modern and refined appearance. Therefore it is preferred by an urban target group between the age of 25 and 35 years. The name l‘origine derives from the origin, purity and naturalness of the ingredients. The scent lives of contrasts, which can be seen already on the packaging. A delicate white is complemented by a powerful midnight blue. The opaque flacon, which protects the precious scent, is caressed by transparent glass. While the bottle itself is glossy, the lid has a matte impression. The elaborate logo is contrasted by a subtle sans-serif font.
The fragrance can be described as a mixture of opposites. Oceanic haze paired with an earthy odor, the bouquet of lavender and fresh citrus fruit as well as the aroma of a forest near the coast. The perfume skillfully plays with contrasts and appeals to people who like to experience something new.