• Mahlakas

    Design Agency: The Division
    Designer: Martin Rae
    Project Type: Produced, Commercial Work
    Client: Salvest
    Location: Tallinn, Estonia
    Packaging Contents: Juice
    Packaging Materials: Glass bottle

    Mahlakas wanted to stand out in the growing volume of the juice market. Our name (Mahlakas = Juicy) and appealing color of the product were our greatest strengths. That's why we left extra-extra-extra much space for the name and left the label transparent. We chose a slightly retro glass bottle so the product could really “pop out” from the shelf.

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