Design Agency: Insite Design
Project Type: Produced, Commercial Work
Client: Niagara Oast House Brewers
Location: Burlington, Canada
Packaging Contents: Beer
Packaging Materials: Aluminium, paper board
Niagara Oast House Brewers Tall Boy Can and Lunch Box 4 Pack Design
Niagara Oast House Brewers is a craft brewery in Niagara-on-the-Lake Ontario Canada that has quickly established itself as the “Don’t miss’em” destination for travellers as well as becoming recognized as a critical maker of craft brew.
Key to their success has been the Barn Raiser Ale — an easy drinking sunny day glass half full toast lands jam side up kind of beer that simply makes everyone happy.
Demand has been tremendous but only available at the brewery in bottles and growlers and so recently the powers that be demanded a can. And so the quest began to get this fresh faced beer into the hands of the masses while not sacrificing quality of taste, ingredients or bubble.
A few years in the making to get it just right and voila!
Insite was asked to create a package that expressed the cheerful farm pop of the Barn Raiser image while also building on the main Oast Brand and Identity.
We applied our bold farm pop look to the can as well as custom engineered a special 4 pack “lunch box” that sports a convertible handle which makes it ideal for carry out or for stacking case displays in retail once the handle is tucked out of the way.
The custom 4 pack brick with convertible handle allows retailers to display as a tidy stack as well as prepare some packs as take-away "lunch boxes" with the handle folded out. Additionally, the handle acts as the divider inside the box reducing materials and glueing.