Design Agency: Southern Telecom (in-house Design Team)
Creative Director: Louis Annunziata
Industrial / Packaging Designer: Flora Zhu
Photographer: Benjamin Hayon
Project Type: Produced, Commercial Work
Location: Brooklyn, New York
Call it “Artsy” or "Playful" but there is no doubt that the Polaroid brand exemplifies a high level of creativity and imagination through its products and packaging. The bold and catchy packaging always stands out and draws the consumer’s eye from far away because of a winning combination of fun and functionality. So, when it comes to grabbing your attention, we make sure that the packaging compliments the products’ unique sense of style and brand. With playful shapes, intuitive construction, the "Iconic Spertrum" and bright colors that catch the eye, we created a fun, playful and strong language that appeals to the senses and successfully sells these products.