Design Agency: Squad Ink
Illustration: We Buy Your Kids
Copywriting: Andrew Georgiou (Copy&Co)
Styling: Louise Masters
Photography: Lucas Peng
Project Type: Self Promotion
Location: Sydney, Australia
Packaging Contents: Vodka
Packaging Materials: Glass, Paper, Foil, Timber
Seaworthy Vodka – Born to serve the Bloody Mary
We constantly find ourselves dreaming up product ideas that bridge the gap between design and product development. Seaworthy Vodka is one of those ideas that we’re proud has made it off the pages in our scrapbook and into production!
Inspired by the Australian seaside and the glorious Bloody Mary cocktail – Seaworthy’s unique taste profile is navigated by the native Australian botanicals of Saltbush (recalling sea-like flavours), Dorrigo Pepperleaf, Lemon Myrtle and Coriander seed.
Seaworthy explores the relationship between land and sea: Two powerful forces coming together to represent the creation of something intriguing and exciting through the complex profile of earthy spice and salty, sweet sea flavour notes. We captured the energy and drama of land and sea colliding through a striking illustration applied to a full circumference bottle label that draws in consumers from all angles.
To further develop the narrative, and for added drama, we crafted the below verses which feature on the label and the box;
When the unlikeliest of couples, land and sea,
put wrath and rage aside to meld as one,
the floodgates swing open for creativity to flow.
Sand becomes awash with the saltiest waters,
while currents and tides champion the same cause,
beckoning new tastes to envelope the senses.
To mimic the scars of erosion from sea spray, we used a gunmetal silver foil throughout the labels, which we weathered and distressed. The bottle is housed in an understated craft box which sits inside a cotton net bag – channeling a sense of mystery akin to that of a long lost package that has been swept ashore.
A big thanks to Will Edwards and the team at Archie Rose Distilling Co. for turning our unorthodox idea for a spirit into an exceptional product that we’re very proud to put our name to.