• Six-Year Old Vintage Virginie T. Champagne

    Design Agency: 2S Global Design
    Creative Director: Sophie
    Project Type: Produced, Commercial Work
    Client: Virginie Taittinger
    Location: Paris, France
    Packaging Contents: Champagne
    Packaging Materials: Cartons

    For VIRGINIE T., her own brand of exceptional mature vintages, Virginie Taittinger was looking for a visual identity and packaging that would be consistent with the two key values of her House:

    Innovation - which is reflected both in the way the champagne is made and in its exclusive distribution via the website of the brand. Traditional ancestral know-how - which is so specific to great champagnes

    Classical motifs in a Second Empire style have been livened up by bright colours that reflect the modernity of the packaging innovation: a case that turns into a champagne bucket and can hold chilled water for several hours. Thanks to thermochromic ink, the VIRGINIE T. marking at the back of the bottle changes from white to red when the ideal serving temperature of 8°C is reached.

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