Design Agency: Bratus
Location : Ho Chi Minh, Vietnam
Paper Artist: Ton bui
Art Direction & Cameraman : Jimmi Tuan
Film Editor: Khoa Nguyen
Photography: Eric Huynh
Project Type: Produced, Commercial Work
Tet is an important holiday in the year of Vietnamese (Vietnam lunar new year ). Nowadays, the atmosphere is modernized and no longer converse a traditional flavor of the Tet old day. That is why we made the "Tet Viet” poster.
Our inspiration is come from a nostalgia which is belong to traditional symbols of the cultural Tet Vietnam as apricot, peach flower, fruit tray, rice cakes, lion dances, fireworks and banana leaf.
Firstly, we were start working with a very first idea sketches and exploring concepts then made entirely by handcraft on paper art material and natural color.
We spent 12 days for the process and complete the work included the poster handcraft, getting cards and packaging. Beside that, the old 70-80 century fontstyle also was exploited and reformed for the “Tet Viet” typeface.
Secondly, in the very specify getting card pattern, we use a banana leaf become a core inspiration - it is a familiar image in the cultural closeness Vietnamese.
Finally, we believe and desire to create a passionate poster as a Tet holiday’s gift which inspire a community contribution to preserving the cultural identity through the art form of an intimate paper craft.