• The Butlers Pantry Christmas Packaging 2016



    Design Agency: Brandcentral
    Art Director / Designer: Gerard Whelan & Aedeen Tarbett
    Copy writer: Katy McGuiness
    Printer: Priory Press
    Project Type: Produced, Commercial Work
    Client: The Butlers Pantry
    Location: Ireland
    Packaging Contents: Cake, Biscuits, Jam

    For the 2016 Butlers Pantry Christmas Packaging we wanted to reference the kind of packaging one might find in the great Irish houses. We wanted the packaging to feel very lavish so we used a high end paper stock and lavish finishes such as metallic colours, foils and spot UV.

    What's Unique?
    The specific references to the aesthetic that one might find in the great Irish houses.












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