• The Grounds Granola

    Design Agency: Squad Ink
    Illustrator: Stuart McLachlan (Jacky Winter)
    Art Directors: Matthew Squadrito & Terry Squadrito
    Designers: Matthew Squadrito & Ruby Grose
    Photographer: Lucas Peng
    Printer: Detpak
    Project Type: Produced, Commercial Work
    Client: The Grounds of Alexandria
    Location: Sydney, Australia
    Packaging Contents: Granola
    Packaging Materials: Paper

    Thanks to The Grounds of Alexandria, what was once a dilapidated Sydney industrial estate is now an impassioned food and events hub featuring coffee roasters, organic bakers and chefs. Pop by and you’ll feel like you’ve been transported to a bygone era when food came from the local farm and reached you honest and pure.

    Squad Ink was engaged to create the packaging for The Grounds’ newest product range, which includes a tasty and nutritious Granola breakfast cereal. Over the years, the farm animals which have virtual free reign of the site have become much loved regulars on social media. With this in mind, we developed a playful character-led brand which champions The Grounds’ rowdy mascot, Rupert the Rooster.

    Opting for an oversized ‘milk carton’ pack, we playfully fashioned the angled top into the pitched roof of a traditional chicken coop. The warm yellow and red hues and bold illustration of the Rooster radiates the positivity of the morning sun; a time when his boisterous alarm call brings everyone together around the breakfast table.

    Near or far, this unpretentious, lighthearted packaging extends the wholesome values of The Grounds experience right into your home.

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