Design Agency: Squad Ink
Illustrator: Stuart McLachlan (Jacky Winter)
Art Directors: Matthew Squadrito & Terry Squadrito
Designers: Matthew Squadrito & Ruby Grose
Photographer: Lucas Peng
Project Type: Produced, Commercial Work
Client: The Grounds of Alexandria
Location: Sydney, Australia
Packaging Contents: Granola
Packaging Materials: Paper
Thanks to The Grounds of Alexandria, what was once a dilapidated Sydney industrial estate is now an impassioned food and events hub featuring coffee roasters, organic bakers and chefs. Pop by and you’ll feel like you’ve been transported to a bygone era when food came from the local farm and reached you honest and pure.
Squad Ink was engaged to create the packaging for The Grounds’ newest product range, which includes a tasty and nutritious Granola breakfast cereal. Over the years, the farm animals which have virtual free reign of the site have become much loved regulars on social media. With this in mind, we developed a playful character-led brand which champions The Grounds’ rowdy mascot, Rupert the Rooster.
Opting for an oversized ‘milk carton’ pack, we playfully fashioned the angled top into the pitched roof of a traditional chicken coop. The warm yellow and red hues and bold illustration of the Rooster radiates the positivity of the morning sun; a time when his boisterous alarm call brings everyone together around the breakfast table.
Near or far, this unpretentious, lighthearted packaging extends the wholesome values of The Grounds experience right into your home.