• The Knitting Man[ual] (Student Project)

    Designer: Emily McGaughey
    Project Type: Student Project
    School: Edinboro University
    Course: Senior Portfolio - Thesis
    Tutor: Brigette Davitt
    Location: Edinboro, PA, USA
    Packaging Contents: Yarn, knitting instructions.
    Packaging Materials: Paper

    The Knitting Man[ual] is a rebrand of knitting products to help convince men to overcome previously established stereotypes. Through the use of humor and the simplification of knitting patterns I created the identity of The Knitting Man[ual] to be easily approachable for men. My packaging also features die cuts so the consumer would be able to feel the yarn before their purchase.

    What's Unique?
    The Knitting Man[ual] is trying to rebrand a stereotype by bringing an entirely new audience to the craft of knitting.

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