• Tsatsakis Bakery Industry

    Design Agency: Lazy Snail
    Creative Director: Eleni Pavlaki
    Art Director: Serafim Stroubis
    Photographer: Jannik Weylandt
    Project Type: Produced, Commercial Work
    Client: Tsatsakis s.a.
    Location: Heraklion, Greece
    Packaging Contents: Rusks, crisps, breadsticks, tomato, olive oil

    Since 1998 Tsatsakis SA has been using pure ingredients to make baking products inspired by the famous Cretan diet, always based on the local tradition.

    Considering these facts, we redefined the whole rusks series by redesigning both the logo and the packages.
    We had a minimal approach, creating a clean-cut package with a pop touch that aim at launching an up-to-date version of the series. Therefore, we created two oval cut-outs on both sides of the package, so as to create a «fresh» image of the product and retain the logo as a centerpiece in the same time.

    The color combination of white, yellow and black refers to the strong sense of tradition through a contemporary approach that makes the Tsatsakis rusks stand out on the shelf.

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