• Vilkyškių Super Kefir

    Design Agency: Agency VRS WPI Vilnius
    Designer: Aida Jakaitytė
    Copywriter: Gediminas Cibulskis
    Project Type: Produced, Commercial Work
    Client: Vilkyškių Pieninė
    Location: Vilnius, Lithuania
    Packaging Contents: Kefir, dairy product
    Packaging Materials: Tetratop

    Vilkyškių has a well-noticed product Vilkyškių kefir. It's design is outstanding and very well accepted both by Target audience and professionals.

    We looked into the product's biggest strengths and noticed the product contains protein which is good for active people. So we decided to give it some more drive and position it more as a product for active lifestyle.

    So please meet the Kefir-super cat!

    What's Unique?
    The communication of the functional benefits - protein giving you strength - by the illustration of the super cat.

    Copy-write on the packaging saying: "Lot's of proteins - Lot's of action"

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