• WHITE (Student Project)

    Designer: Sergey Trofimov
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communications
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Washing-up liquid
    Packaging Materials: polycarbonate

    ”WHITE” is a course project at British Higher School of Art and Design (visual communications).

    The task was to make a branding (including the name) for a washing-up liquid. The premium segment of the market was chosen. So the liquid shouldn’t be only effective, it’s branding and package should be esthetic as well.

    Like white flowers. That’s how the metaphor was found.

    There were made photosets to make the flowers from a dishes. Light typeface of the brand’s name laid on the flowers to make the package clean and light.

    In addition there was made a promopack with candle in a cartoon box.

    The flowers allow to make patterns – to identify the brand in adverts and help us to make premium and esthetic ones.

    What's Unique?
    Metaphor. Pure white crockery, white flowers.

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