Designer: Sveta Frolova
Project Type: Student Project
School: Stroganov Moscow State University of Arts and Industry
Tutor: I. Trofimov, K. Sivers
Location: Moscow, Russia
Packaging Contents: Frozen goods
Packaging Materials: Metallized cardboard and celluloze film
Frozen goods packaging series consists of 15 metallized packs: 3 big and 3 lesser paperboard boxes, 5 big, 2 medium and 3 small celluloze film packs. Bigger packs and boxes contains frozen vegetables and mushrooms, smaller ones – berries. Two medium packs are for vegetable and berry mixes.
Package contents are shown on labels, it also includes recipes, shelf time and composition. Label size is related to the size of the package or number of goods inside. On every package it is also shown how the exact vegetable or berry grow.
The design is dedicated to the idea of ice crystals and its crystal cell.
Label structure is based on triangles, each label consists of few of them, depending on the size of the package. On smaller packages half of the label with product information is transferred to the reverse side.
Packages are made of metallized materials to represent glowing of ice crystals and attract attention among other boring packages of frozen goods. Deformation of package material creates new crystal forms which supports a label to create an impression of ice. All packs are hand made.