Designer: Tanya Chursina
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Insect repellent
Packaging Materials: Plastic, Wood, Glass
Packaging concept for a natural insect repellent brand.
AMBER offers an effective combination of natural ingredients heavily based on essential oils. What is a better way to show the core of such a product than to look into the nature itself? The perfect metaphor is a drop of plant resin which not only traps insects forever but also becomes an inspiring piece of jewelry.
Borrowing asymmetric skewed shapes from amber pieces the packaging enhances the product connection to nature while turning something as revolting as bug annihilation into a piece of attraction.
A simple yet powerful metaphor. Amber with insect inclusions is a very precious jewelry which attracts people, many of which can't stand the sight of live insects. At the same time, you can't get more natural than the nature itself.