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C&A Visual Merchandising Guideline



Design Agency: Fernando Marar
Project Type: Produced, Commercial Work
Client: C&A
Location: São Paulo, Brazil
Packaging Contents: Book
Packaging Materials: Acrylic, Paper


To create a guide that people would like to use and consult, we tried to create a funny approach to make a guideline easier to people. We worked with a clean visual system, and a didactic method that makes consulting and memorizing the content.

What's Unique?
We combined the acrylic and paper to grow the value of the product. We created more than a 50 icons to illustrate the chapters and make the guide more interesting and easy to consult.








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