• Crest Re-Branding (Student Project)

    Design Agency: Daniela Cardona
    School: ArtCenter College of Design
    Course: Packaging Design II
    Tutor: Ania Borysiewicz
    Project Type: Student Project
    Location: Pasadena, CA
    Packaging Contents: Toothpaste, Floss, Toothbrush and Mouthwash
    Packaging Materials: Plastic

    The new Crest is essential in providing attention and care to achieve the ultimate confident smile. This experience becomes a valuable memory that leaves users feeling complete gratification. In the current dental hygiene market it is very hard for a brand to differentiate itself from others. P& G’s strategy is to have a variety of brands such as Crest and Oral-B to reach as many people as possible. However, by doing this customers often feel confused or find it difficult to connect with one of the brands. The new Crest has a clear identity that empowers its customers to celebrate the little moments of the day when they take care of themselves.

    What's Unique?
    A new way of using products. Changing the routine.

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