Design Agency: Backbone Branding
Art Direction/ Design: Stepan Azaryan
Design: Lilit Arshakyan
Illustration: Anahit Margaryan
Project Type: Concept
Location: Yerevan, Armenia
Day & Night is a concept project that has a bi-facial nature that is injected in each of its design elements. The logo expresses the earth’s rotation with its shape symbolizing the change from day to night. The branding concept expresses the restaurant type that serves its dining during the day and the bar starts to act in the night. This duality of the restaurant living is clearly expressed in the pictured animals, illustrated in two different polarities.