• Dead Horse Beer (Concept)


    Designer: Michael Nguyen
    Project Type: Concept
    Packaging Content: Beer
    Location: Melbourne, Australia

    Dead Horse is a hypothetical project for a craft beer brand based in Flemington, Melbourne. The brand name is based on the Australian colloquial term for tomato sauce, utilizing red to represent this, and the motif of flies around a dead horse as a metaphor for friends having a few drinks.












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