Design Agency: FAZdesign
Project Type: Produced, Commercial Work
Client: Doctor Nutri
Location: Joinville, Brazil
Packaging Contents: Frozen Savory
Packaging Materials: Carton
The Doctor Nutri is a company concerned with the welfare and satisfaction of its customers, and chose FAZdesign to create the packaging of its line of frozen savory, aimed at convenience, without leaving aside a healthy and nutritious food.
The main idea of the project was through new packaging, reposition Doctor Nutri in its own segment, giving it more contemporary and providing it emphasis in the point of sale, expanding its consumers.
In addition to the appetite appeal seen in the photographs, packaging transmit characteristics of the fitness universe - saturated colors, strong typography and formatting that refers to supplements and foods directed to this target audience.
To communicate the special attributes of the products, icons have been developed and have a prominent position on the packaging.
The product’s names appears in the format that enhances the contemporary appeal and turns easy the understanding of what really the product is.