Designer: Jamie Skeele
Project Type: Student Project
School: Maryland Institute College of Art (MICA)
Course: Typography II
Tutor: Anthony Rutka
Location: Baltimore, MD, USA
Packaging Contents: Shirts, Apparel
Packaging Materials: Cardboard, Cardstock
Eight by eight is an idea that uses 8 inch by 8 inch personal pizza boxes as a way to package shirts and apparel. Each pizza boxes contains one shirt with a slice of pizza screen printed on it, and a 2 inch by 4 inch card with the logo screen printed on it. The eight by eight logo uses the typefaces Baskerville and Gotham (Baskerville for the numbers and Gotham for the letters). The top of the pizza box takes a minimalist approach by just having the logo in the middle.
What makes eight by eight unique is by using an already existing form of packaging, but for a completely different purpose. Instead of reinventing the wheel I wanted to use a system that was working (a pizza box), and give it a classier and more elegant feel. Eight by eight packaging shows a contrast of the idea of a relatively cheap comfort food to an idea of a high end product such as clothing.