Designer: Lewis Nolan
Project Type: Student Project
School: Sheffield Hallam University
Course: Graphic Design
Tutor: Jonny Wood
Location: Sheffield, UK
Packaging Contents: Skincare Products
Packaging Materials: Polypropylene Plastic
FAF is a customisable and interactive new skincare brand for Men, allowing them to pick and choose how they structure their skin routines. Most traditional skincare packaging is very gender defined, FAF is designed to be a subtle and flexible brand that gives men more choice. Rather than assuming what Men want, FAF offers a range of scrubs, washes and day creams, creating a three part system (scrub, wash, hydrate) to give men a full, thought through skincare experience. Taking the stigma away from modern men's skincare routines and guiding them simply through the process with a subliminal colour scheme of Red, Amber, Green.
What makes FAF different is it's interactive shape, encouraging men to build and construct what they want, with only minimal guidance, giving them free range and creativity to deiced what they want and how it's constructed. Allowing the packaging to work flexibly and universally with any shape or size of bathroom cabinet, keeping the tubs tidy and orderly when stored at home.